Italian artist teases her upcoming album LOVELESS with a vibrant, emotionally charged track already drawing praise across Europe
Rising Italian artist Less continues her bold evolution with the release of her latest single, “Instead of Making Love (Say Hello)” — the third track leading up to her much-anticipated album LOVELESS. The song marks a new direction for the 22-year-old singer-songwriter, blending the warmth of early 2000s pop with modern, ironic lyricism that reveals her growing confidence as both a writer and performer.
Produced alongside longtime collaborators Lorenzo Santi and Federico Maremmi at Florence’s Kapow Vintage Studio, the track captures a delicate balance between playfulness and introspection. The sound is light yet intentional, carried by gentle guitar work, a steady rhythm, and Less’s unmistakably emotive voice — an artist coming into her own.
Already turning heads across the European scene, the song has been included in a Compigram compilation and pre-selected for major EU festivals. Early industry reactions highlight its freshness and sincerity:
“‘Say Hello’ is an engaging and emotionally uplifting track that captivates immediately with its infectious warmth,” notes Music Media Madrid, while Plastic Mag Blog praised its “great rhythm and cool arrangement.” Other outlets such as Fashionably Early and Tonic Grain commended the song’s nostalgic charm and “gentle, laid-back” atmosphere.
Born in Naples and raised between Marche and Tuscany, Less’s story is one of resilience and reinvention. From her early experiments in songwriting at age 12 to finding her artistic voice during the pandemic, she has channeled her personal experiences — love, loss, and self-discovery — into her music. Tracks like “Up and Down”, “I Need All Your Love”, and “Asking for a Change” reflect an artist unafraid to show vulnerability while experimenting sonically with elements of psychedelic rock and emotional pop.
With “Instead of Making Love (Say Hello)”, Less offers listeners a new chapter in her creative journey — one that’s witty, nostalgic, and unmistakably hers.
Follow Less on Instagram @more_than_less and stay tuned for LOVELESS, an album that promises to blend emotional candor with cinematic soundscapes.
