The artist, known for his humor, oddball visuals, and cinematic self-awareness, continues his playful yet poignant exploration of youth and digital culture.
Empty Pinata, the multi-hyphenate creative turned musician, is back with his third single “TikTok Girl,” out October 24, 2025 via TRASH — a shimmering, psychedelic indie-pop track that captures the absurdity and melancholy of modern love in the digital age. Drawing from real-life memories of growing up surrounded by trendy girls, substances, and the constant hum of social media, “TikTok Girl” feels both nostalgic and current, wrapping its observations in mellow bedroom-pop production and surreal storytelling.
At its core, “TikTok Girl” is a commentary on disconnection — a portrait of a girl so glued to her phone that she’s “almost literally stuck inside it.” Between playful lines about late-night smoke sessions and fading away “with a bowl in her hand,” the track unfolds like a hazy coming-of-age movie, equal parts wistful and irreverent. Inspired by psychedelic experiences and lo-fi pop aesthetics, Empty Pinata builds a sonic landscape that invites listeners to laugh, reflect, and drift along in equal measure.
Critics have already embraced Empty Pinata’s singular approach to pop: Earmilk called his music “a song that throws it at you like confetti at a party you weren’t aware you were invited to,” while York Calling praised his ability to “balance the serious and unserious in his own unique form of pop.” With “TikTok Girl,” that balance feels sharper than ever — a mix of irony, sincerity, and hazy nostalgia that perfectly embodies the post-internet emotional palette.
Behind the mask of Empty Pinata is Alejandro, a creative polymath who’s worn nearly every hat in the industry: photographer, music video director, creative director, artist developer, manager, and now musician. After racking up over 10 million social media impressions and 500,000+ streams as a creative force behind others, he’s finally channeling that energy into his own art. His debut “I Have a Huge Crush on Doja Cat” introduced audiences to his offbeat humor and meta storytelling, while “Bonfire” and now “TikTok Girl” showcase his evolution as a songwriter and storyteller unafraid to blur the line between sincerity and satire.
Visually, Empty Pinata continues to push boundaries. His artwork and videos — described as “strange,” “odd,” and “delightfully off-kilter” — combine cinematic flair with internet absurdity. Influenced by comedy and cinema, Alejandro uses still and moving imagery to create immersive narratives that extend beyond the music itself. In his world, self-deprecation isn’t a weakness — it’s an art form.
“TikTok Girl” captures that ethos perfectly: funny, melancholy, and slightly trippy, it’s a bedroom-pop anthem for the overstimulated generation — one that asks what it means to connect in a world built on screens.
