Stockport quartet close out a breakthrough 2024 with their most defiant anthem yet
After a whirlwind debut year that’s seen them rise from underground buzz to full-blown breakout, The Rolling People are closing out 2024 in style. Their latest single Reign, released on November 29 via LAB Records, is a fiery statement of intent—rife with adrenaline, purpose, and a fearless grip on their fast-accelerating trajectory.
Following the riff-heavy The Thief and standout EP Before It’s Gone, Reign arrives as a crown jewel in their catalogue, a track that fuses high-octane rock with a message of self-empowerment. As frontman Charlie McNichol explains, “Reign is a song that is about taking control of the situations you find yourself in everyday life, and not letting people dictate your every move for their gain… The lyrics spark a sense of hope, and the chorus helps consolidate the idea of taking what you love to the edge to make it work out.”
There’s nothing hesitant about this release. From its aggressive opening riff to its anthemic chorus, Reign carries the swagger of a band fully in their moment. It’s a track made for packed festival tents and sweat-soaked venues—a reality that’s rapidly becoming the norm for The Rolling People, who close the year with headline shows at London’s Colours (Dec 19) and Manchester’s legendary O2 Ritz (Dec 21).
Critics have been swift to take note, with Earmilk hailing the band’s rise as “a prominent new voice in British rock” and Backseat Mafia dubbing their sound “British rock brilliance.” Meanwhile, Radio X, XS Manchester, and streaming platforms have all championed their earlier singles, setting the stage for Reign to follow suit.
If 2024 was the introduction, Reign is the confirmation: The Rolling People aren’t just riding the wave—they’re leading it. For a new generation of rock fans hungry for unfiltered energy and defiant spirit, this is the sound to turn up loud.
Stream Reign now on all platforms. Final tickets for the London and Manchester headline shows are available at linktr.ee/therollingpeople.
