Pacha Group Expands into U.S. Market with Acquisition of Brooklyn Mirage
In a landmark move for the world of electronic music, Pacha Group has announced its acquisition of Brooklyn Mirage and the Avant Gardner complex in New York, signaling a strategic expansion into the U.S. nightlife scene. This decision follows a record-breaking season at Pacha’s flagship Ibiza nightclub, which generated approximately $139 million in revenue from January to September 2025, attracting nearly 584,000 guests across 156 events. This growth highlights Pacha’s enduring influence in electronic music hospitality, with robust gains in merchandise and resort operations further cementing its status. The acquisition, facilitated by Pacha’s parent company FIVE Holdings, will see the New York venue rebranded as Pacha New York. This marks a significant enhancement of Pacha’s global footprint, connecting the energy of Ibiza with one of the world’s most vibrant urban stages. This venture aligns with broader industry shifts seen in recent developments, such as TikTok’s new joint venture with Oracle, ensuring its continued operation in the U.S., and Napster’s pivot towards AI-driven music tools, reflecting an industry eager for innovation. Meanwhile, pop culture phenomena reshape music consumption patterns, as evidenced by Joe Keery’s project Djo overtaking Taylor Swift as Spotify’s top artist, and from milestones like Beyoncé joining the billionaire club. Against this backdrop, Pacha New York stands poised to redefine nightlife in the U.S., drawing from the brand’s rich legacy and forward-thinking vision. By facilitating cultural exchange and offering immersive experiences, Pacha continues to lead the charge in electronic music, bridging continents and creating spaces where music truly matters. As SONGLENS, we support these industry advancements by championing emerging music and highlighting collaborations that push boundaries and inspire discovery. Through dedicated curation and insight-driven features, we maintain our commitment to independent music discovery in a rapidly evolving landscape.
