TikTok Expands Music Talent Reach with Music On Stage ’25 Contest
As TikTok continues its trajectory as a hub for creative discovery, it’s once again tapping into the potential of emerging musical talent with its latest initiative, Music On Stage ’25. This new contest, which follows closely on the heels of the Next Up: Live Music competition, demonstrates TikTok’s commitment to nurturing musicians globally. Music On Stage ’25 is powered by TikTok’s livestreaming capabilities and the SoundOn distribution platform, marking a strategic blend of performance and promotion opportunities for independent artists. The contest invites participation from 23 regions worldwide, underscoring TikTok’s global reach in the music industry.
To drive engagement and ensure broad exposure, the competition features regional finals streamed live from 29-31 August. Here, artists will face off head-to-head, with their fate resting in the hands of viewers’ votes and bonus points awarded by a panel of judges. Such an interactive framework not only fosters community involvement but also enhances visibility for artists who might otherwise remain undiscovered. The excitement culminates in global finals slated for 19 September in Seoul, and 27 September in London, spotlighting the Asia-Pacific region alongside Europe and the Americas.
Sam Ryder, a testament to TikTok’s potential to catapult artists to fame, will host these climactic events. Ryder’s involvement underscores the platform’s ethos of elevating authentic talent that resonates with audiences. Winners are poised to receive a package of song production, publishing, and promotional support from SoundOn, along with coveted performance slots at the next TikTok Live Fest event. This initiative not only reinforces TikTok’s growing influence in music but also aligns seamlessly with SONGLENS’ mission to champion emerging music and highlight credible voices within the independent creative ecosystem. By facilitating access and exposure, contests like Music On Stage ’25 play a pivotal role in music discovery, positioning platforms like TikTok and SONGLENS at the forefront of nurturing the next wave of influential artists.
