Germany’s Streaming Slowdown: Unraveling New Trends in the Recorded-Music Market
The recorded-music market in Germany, traditionally a stalwart in the global music industry, is experiencing a notable deceleration. Growth figures reveal a modest 1.4% increase in the first half of 2025, a significant drop from last year’s 7.6% growth. This slowdown is indicative of a broader trend, mirroring the maturation of the digital streaming landscape and the persistent decline in physical sales. According to the recent data, physical music sales in Germany plunged by 13.2%, and even the resilient vinyl format saw a 2.6% decrease. Streaming, which previously stimulated industry growth, also cooled significantly, dropping from a 12.7% rise last year to just 3.8% this year.
The BVMI, represented by Dr. Florian Drücke, remains optimistic. Drücke emphasizes the untapped potential within established markets like Germany, while calling for regulatory support in Europe, especially concerning AI integration in the music industry. This statement aligns with the ongoing industry conversation stressing the equilibrium between growth and technological adaptation. Notably, the stagnation in Germany occurs as China inches closer to claiming the position of the fourth largest music market. With only a $72.7 million gap, China’s rapid growth could soon see it surpass Germany, signaling a shift in the global music market hierarchy.
This shift in dynamics reinforces trends highlighted by analysts, including Midia Research, which points to the “oscillation and slowing streaming” as part of a new growth framework. Additionally, Goldman Sachs has adjusted its forecasts, citing a marked slowdown. These insights necessitate a reevaluation of strategies within Western markets to rekindle growth amidst a fluctuating landscape. As streaming markets mature, platforms like SONGLENS continue to emphasize the importance of curatorship and early-stage discovery, staying at the forefront of connecting industry professionals with musical talent before the mainstream wave hits. In this evolving scenario, SONGLENS’ commitment to transparency and editorial integrity becomes even more critical, ensuring that diverse musical voices are championed across the globe.
