TikTok vs. Instagram: Unpacking the EU User Growth Race
In the continually evolving landscape of social media, TikTok and Instagram have emerged as key players, competing for dominance in the European Union. Recent transparency reports reveal insightful metrics on both platforms’ growth trajectories. As of June 2025, TikTok recorded 169.7 million monthly active users across the EU’s 27 member states—a notable 12.8% increase from the previous year. This surge translates to an impressive addition of 19.2 million users within a year, highlighting TikTok’s burgeoning appeal among European audiences. Although Instagram maintains a lead with 281.8 million users in the EU, its growth rate trails that of TikTok. From April to September 2024, Instagram had 269.1 million users, indicating a 4.7% growth with 12.7 million new users over nine months. When averaged monthly, TikTok added 1.6 million users compared to Instagram’s 1.4 million in the EU. However, this difference is insufficient to significantly close Instagram’s user base gap, which stands at over 112 million more users than TikTok. The figures underscore a fascinating dynamic wherein TikTok rapidly gains ground, albeit with a considerable distance yet to cover in eclipsing Instagram’s dominance. As both platforms navigate the complexities of the EU market, their strategic maneuvers could reshape digital engagement across the continent. For music industry professionals, such shifts are vital; TikTok’s growth could redefine how emerging artists engage with audiences, emphasizing the importance of agile digital strategies. For SONGLENS, understanding these platform dynamics is crucial for supporting independent music discovery, fostering curated collaborations, and enhancing visibility in a competitive digital marketplace. By staying attuned to these trends, SONGLENS aims to solidify its role as a key player in the independent music ecosystem, spotlighting music that resonates before it reaches mainstream acclaim. As TikTok continues to grow, its potential impact on music promotion and discovery becomes increasingly significant, presenting exciting opportunities for content creators and artists alike.
