The Birmingham-born artist unveils a timeless blend of soul, pop, and storytelling ahead of his sophomore EP
London-based singer-songwriter Martin Yates makes a powerful return with “Now or Never”, his new single arriving October 17, 2025. Teaming up with producer Toby Marriott, Yates delivers a rich, emotionally charged track that fuses the warmth of classic ‘60s soul with the intimacy of contemporary pop — a combination that continues to define his growing legacy as one of the U.K.’s most heartfelt new voices.
Infused with nostalgia and honesty, “Now or Never” explores the complexities of rekindled love and the courage it takes to open one’s heart again. Drawing from his own experiences, Yates approaches the theme with unflinching sincerity, using his signature narrative lyricism and evocative vocal style to turn deeply personal moments into universally resonant stories. His voice — tender yet commanding — carries the spirit of the greats, while his songwriting keeps it firmly grounded in the present.
Since his debut EP, Yates has become known for crafting songs that feel lived-in and cinematic, connecting emotion with melody in a way that feels both timeless and unmistakably his own. “Now or Never” not only continues that thread but also signals a new chapter for the artist, setting the stage for his forthcoming second EP, expected in Spring 2026.
With its bluesy undertones, soaring chorus, and soul-stirring sincerity, “Now or Never” stands as a reflection of Yates’ evolution — an artist unafraid to embrace vulnerability while celebrating growth, love, and the beauty of starting again.
🎧 Pre-save “Now or Never” → https://ffm.to/mynowornever
